Case Study of Euro Disney:
For the visitors it was too expensive, highly gathering place most importantly it ignored the French culture. They took further loans and investment and increased its attributes and surprisingly finally it got the visitors attraction.
Now it is one of the most profitable theme parks of Disney around the world. Euro Disney had a very hard initial experience in France. There were various errors made in the operations of Euro Disneyland, which affected the French culture.
An example of this is the Walt Disney Company's policy of serving no alcohol in its parks in California, Florida, and Tokyo, which it extended to France. However by implementing this American strategy, it caused astonishment and rebellion in France where a glass of wine for lunch is a given.
It failed to recognize that alcohol is viewed as a regular beverage with meals and a part of daily life. After much consideration, in Maythe Walt Disney Company changed its policy and allowed wine and beer in the Euro Disneyland theme park.
The decision of breakfast was another cultural mistake, but in the opposite way. Disney assumed that French customers would want to eat French breakfast while they wanted American one. Operational errors were also committed for Disney, for example Disney assumed that Monday would be a light day and Friday a heavy day, so they arrange the staff accordingly, turned out to be the opposite and Disney had a big problem with that.
Another assumption such as optimistic assumption about attendance was also made. If Disney had conducted a primary research and learned from their potential customers, French and Europeans, they would have forecasted those mistakes and prevented them from happening.
Also if Disney had controlled better the controllable forces, price and promotion for example, they would have a better initial experience. France was the best choice for Euro Disney, because it presented the best geographic location and also had many incentives from the French Government, cheap land, and easy bank loans.
To conclude, Disney had a very poor initial performance due its lack of knowledge about the French and European preferences and culture. If Disney had followed the steps proposed above they could have had a better initial experience.
Therefore, Disneyland is a great cross-cultural lesson for students and business man around the world. This park was the idea of Walt Disney and became known as Disneyland. At the time it was one of the biggest and most innovative parks in the world.
The ideals behind Disneyland were that Disney could create a place where both kids and adults can go and have fun. From the time of opening, Disneyland became an immediate success.
Unfortunately, Walt Disney passed away inand never had the chance to see his vision for the park come to fruition.
One of the most creative and innovative ideas that Disney had was the creation of the Experimental Prototype Community of Tomorrow.
This area, known as EPCOT was opened in to be an area that served as a testing ground for ideas which could be used in cities in the future. To be successful Tokyo Disneyland took several steps.
Initially Britain, Italy, Spain and France were all considered as possible locations. A factor that was thought to be crucial to the park's future success if it was to attract sufficient visitors. The proposed location put the park within 4-hours drive for around 68 million people, and 2 hours flight for a further million or so.
Planned to open early Approximate budget was 2. Also start broadcasting two hour dubbed Disney program in national television networks.The Walt Disney Company: A Corporate Strategy Analysis Carlos Carillo Jeremy Crumley Kendree Thieringer Jeffrey S.
Harrison This Case Study is brought to you for free and open access by the Robins School of Business at UR Scholarship Repository. It has been accepted for and in Euro Disney. Tokyo Disney, located east of the city. Oct 25, · Disney Case study 1.
CASE STUDY:DISNEYLAND RESORT PARIS Describe the launch of Euro Disney, the marketing strategy and the biggest mistakes made.
Euro Disney Case Study.
EXECUTIVE SUMMARY Euro Disney a new theme park failed to generate profit for the first time in Paris because it failed to attract visitors. with investors and executives, and with the media, that could be a Disney’s marketing tool instead of an “attack base”.
Decision Making is something that most of the. Euro Disney, nowadays Disneyland Paris, is a holiday and recreation resort located in Mane-laValle, a new town close to Paris (Euro Disney, ).
Euro Disney Case Study. EXECUTIVE SUMMARY Euro Disney a new theme park failed to generate profit for the first time in Paris because it failed to attract visitors. with investors and executives, and with the media, that could be a Disney’s marketing tool instead of an “attack base”. Decision Making is something that most of the. EuroDisney Case Study - Free download as Powerpoint Presentation .ppt /.pptx), PDF File .pdf), Text File .txt) or view presentation slides online. Scribd is the /5(4). Sep 22, · Case Study of Euro Disney: Managing Marketing Enviornmental Challenges Michael Eisner joined the Walt Disney company as the chairman of the board in , after his successes at the ABC television network and Paramount.
When the International offer of shares for the Euro Disneyland was issued in October the strategies for this new enterprise of the Walt Disney group were very optimistic/5(17). EuroDisney Case Study - Free download as Powerpoint Presentation .ppt /.pptx), PDF File .pdf), Text File .txt) or view presentation slides online.
Scribd is the /5(4).
Jan 30, · EuroDisney Case Study Summary. Euro Disney had lost more than $ million since opening and the visitors only reach million in Visitors of EuroDisney were reluctant to spend during their visits and they spent 12 percent less than the estimated $33 per head.
they only have to figure out a marketing mix to lure.